Wednesday, July 2, 2008

Time To Think...

I'm loving being in vacation mode. It's been great having an unstructured week of reading, walking, thinking and praying. A big downside to leaving vacation mode is that it becomes much more challenging to find time to just think.

I found the following on Inc.com as a part of a larger article titled Innovation: How To Stay Creative. I'm thinking the creative team at BrightHouse has provided us with a bright idea.

"The five last bastions of thinking are the car, the john, the shower, the church or synagogue, and the gym," says Joey Reiman, CEO of BrightHouse, an Atlanta-based innovation consulting firm whose clients include Coca-Cola and Delta Airlines. Note the absence of office from that roster.

In addition to nearly five weeks' vacation, BrightHouse's 18 staff members get five Your Days, in which they are encouraged to visit a spot conducive to reflection and let their neurons rip. No mandate to solve a particular problem. Just blue-sky thinking -- often under actual blue skies.

Reiman believes this unstructured cogitation is just as important to a project's success as time spent hunkered down in client meetings. Or as he puts it: "I think; therefore, I am valuable."