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"The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man."
To be an unreasonable person is to live a life that challenges the status quo. But the incentives for being reasonable are demoralizing: "Congratulations! You get to do the exact same thing you've always done!"
Sometimes when I encounter people who say "no" too quickly, I think... "Really? That's as far as you'll go? Is that as far as your leash of possibilities will let you wander?"