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Some hotel chains have upgraded the comfort quality of their mattresses. (I'm a fan of Hampton Inn.) I'm thinking their investment in new mattresses has attracted them new customers, along with developing a loyal clientele. (Did I mention I like to stay at Hampton Inn?)
All that got me pondering what shapes how people feel about a church. It's most likely not a church's logo or its advertising. I believe people form their most significant impressions of a church based on how the church invests itself in what its community feels is important.
What is your church investing in?