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The question the Gallop pollsters asked respondents was, "Is religion an important part of your daily life?" 85% of Mississippians surveyed indicated it was, while only 42% of Vermonters indicated such. (Of the Texans and Kentuckians surveyed, 75% affirmed religion to be an important part of their daily life.)
It would seem that when it comes to self-identified religiosity, what region of the country one lives in does make a difference.